Microgaming Celebrates 30th Anniversary with Exciting Rebranding and New Vision

What is Microgaming?

Microgaming is a leading provider of online gaming software, offering a diverse range of solutions for operators and players alike. The company specializes in developing cutting-edge technology that powers online casinos, poker rooms, sports betting platforms, and more. With a focus on delivering seamless gaming experiences.

Microgaming’s platform supports various types of gaming content, including slots, table games, and live casino options. Known for its commitment to innovation and quality, Microgaming has become a trusted partner for numerous gaming operators worldwide, providing them with the tools and technology to create engaging and secure environments for players.

Microgaming’s pioneering journey in iGaming

Since its founding in 1994, Microgaming has been a trailblazer in the iGaming industry, achieving countless milestones that have solidified its position as a leader. The company revolutionized online gaming by creating the first online casino and later pioneering innovations such as the first online slot, Cash Splash, in 1998, and the record-breaking progressive jackpot slot Mega Moolah in 2008.

Over the years, Microgaming continued to push boundaries with the launch of the first mobile casino in 2004, the first co-branded online video slot with Tomb Raider in 2005, and the development of games for wearable devices and virtual reality.

Record-Breaking achievements and global expansion

Microgaming’s impact on the industry has been further demonstrated by a series of record-setting jackpots, including Mega Moolah’s €18.9 million win in 2018, which earned a spot in the Guinness World Records.

The company’s expansion into new markets, such as Sweden, the Netherlands, Buenos Aires, and Ontario, has solidified its global presence. In 2024, Microgaming marked its 30th anniversary with a rebrand into Apricot Investments and a move to new headquarters on the Isle of Man, signaling the next chapter in its legacy of innovation and excellence in the gaming world.

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Strategic Shifts and Rebranding for Future Growth

Since its establishment in 1994, Microgaming has distinguished itself by its unwavering commitment to adapting and leading in an ever-evolving gaming landscape.

In 2018, the company made a major shift by rebranding as Apricot Investments, moving away from its focus on game provision to embrace a broader mission centered on technology and platform services.

This transformation marked a significant change in direction, reflecting the company’s intention to stay ahead of the curve and meet the increasing demands of the global iGaming market.

Despite this major rebrand, Apricot retained the Microgaming brand, recognizing the value of its legacy and established reputation in the industry. By doing so, the company was able to bridge its historical identity with its modern technological advancements.

In 2022, the company underwent another key shift when Games Global acquired Apricot’s gaming assets. While the transition presented challenges, it gave Apricot the opportunity to reassess its market positioning and refine its core offerings, ensuring it remains a leading force in the gaming world.

Microgaming New Era At 30th

As it celebrates 30 years of innovation, Apricot Investments is embracing a new direction focused on delivering seamless, secure, and cutting-edge gaming experiences through its comprehensive platform software and technology.

Currently supporting over 30 gaming operators and 135+ third-party studios, Apricot has become a leader in shaping the future of online gaming.

The company’s pioneering legacy of innovation has set ambitious goals for the future, with over 210 million bets processed daily and more than 20 industry awards to its name.

By empowering the world’s largest online gaming brands, Apricot continues to provide seamless and responsible gaming experiences, solidifying its position as an industry leader for over three decades.

Congratulations to Microgaming

in conclusion, Microgaming’s 30-year journey is a testament to its resilience, innovation, and leadership in the ever-evolving world of iGaming. From pioneering the first online casino to embracing cutting-edge technologies, the company has continually set new standards for gaming experiences worldwide.

As it enters a new era under Apricot Investments, Microgaming’s commitment to providing seamless, secure, and innovative gaming solutions remains stronger than ever. With its impressive legacy and forward-thinking approach, Microgaming is undoubtedly poised for continued success, shaping the future of the industry for years to come!